2023 Alfa Romeo Reveal

Open on a screen of red illuminating numbers counting down from 60 to 0. We see a phone appear on scren with the Alfa Romeo logo and the words Tonale World Premiere, Alfa Romeo Museum, Arese (Milian) 8th February 2022 on the screen. We see an overhead shot of a green Alfa Romeo Giulia GTAM. A driver and passenger get in, start the vehicle and drive off. We see footage of the car dirving at night towards the Alfa Romeo Museum. Cut inside to see the musuem filled with Alfa Romeo vehicles, the lights begin to shut off. Cut back to more driving footage of the vehicle. It parks in front of the Alfa Romeo Musuem. Two drivers exit the car and walk towards the musuem. They enter through the main door, grab two flashlights, and walk through the musuem, passing numerous Alfa Romeo vehicles. They stop to admire them. The two silhouettes enter into the hall. On the other side of the hall, another silhoutte appears, it comes to frame, we recongnize Jean-Philippe Imarato. He begins speaking. Jean-Philippe states: Welcome to the Alfa Romeo Museum, Alfa Romeo’s home. Dear Alfisti, dear clubs, dear friends. I’ve been waiting for this moment since the beginning of 2021. And at the end, here we are. You’ve seen some icons of our past and you can’t wait to see what awaits us in the future as you are part of this future. Welcome, Valtteri Bottas. Welcome Guanyu Zhou. The camera reverses, introducing Alfa Romeo F1 drivers Valtteri Bottas and Guanyu Zhou. They begin talking with Jean-Philippe Imparato. Valtteri states: Thank you. We heard that a great change is going on here and we wanted to be part of the team. Jean-Philippe states: You are definitely part of this team, of the Alfa Romeo tribe. And we will be with you will fight on track for the Formula One coming season. Guanyu states: We heard rumors of a new car coming out that will mark a “Metamorphasis” for the Brand. We intercut between footage of the Alfa Romeo Museum, historic Alfa Romeo vehicles and Jean-Philippe on stage speaking to camera. Jean-Philippe states: You heard it right. And you are about to be the first to see this car. We have invited you all here to the Alfa Romeo Museum because here is where you learn what Alfa Romeo really is. And I know what I’m talking about. I’m Alfa Romeo by birth. My father was an Alfista. The first car I was driven around in, as a baby, was a 1966 Giulia, followed by an Alfetta, a 2-liter GTV and a V6 GTV. My wife is an Alfa Romeo fan too. Her first car was an Alfa Sud. I could stay in the rooms of our “MUSEO” and admire these cars for ages. But celebrating the past is not enough. Today, my job, my duty is to give Alfa Romeo a future. The Alfa Romeo future begins with Tonale… next generation software and electronic architecture meet Alfa Romeo technological excellence to create the safest, most comfortable and most pleasurable to drive car in its category. Tonale is a “machine for emotions” offering the ultimate software experience to driver and passengers alike. Tonale combines leading-edge technology with premium features and sustainability with Italian noble sportiness, showcasing the unique characteristics of the Alfa Romeo electrification path. For the Tonale presentation, we have gathered our tribe at the Museum of Alfa Romeo. We have with us those who work to make our dreams come true, those who drive our “Metamorfosi” and build our brand. They are here to offer you a complete outlook on Tonale and on where Alfa Romeo is headed. Are you ready? Ladies and gentlemen, I have the pleasure of introducing Tonale, the first model of the new Alfa Romeo era. Let the “Metamorfosi” begin. We cut to a mix of blue illuminating lights, red vehicle lights and hints of Alfa Romeo Tonale. Cut to driving footage of a blue and green Alfa Romeo Tonale. The Alfa Romeo Tonale is dramatically unveiled on stage, highlighting all its exterior features. At the end of the unveiling, Alejandro Mesonero-Romanos comes on stage and stands besides the cars. He begins speaking. We cut between footage of Alejandro on stage and shots of the Alfa Romeo Tonale. Alejandro states: An essential beauty in pure, Alfa Romeo style, Alfa Romeos are designed with a sense of purpose. There is an intimate relationship between their body and their soul, their beauty and their functionality. Aerodynamics, ergonomics and other important technical aspects have always been dressed with beautiful bodies and interiors. This is what, at Alfa Romeo, we call “Essential Beauty.” Alessandro Maccolini then appears in a design studio. He begins to speak. We see design drawings of the Alfa Romeo Tonale, intercutting with images of the vehicle. Alessandro states: This is an alchemy made of ingredients, inspirations, hybridizations, contaminations that we receive from our past, and guide us to build the future of our brand, appropriately mixing coherence and continuity with variations and discontinuities. Let’s find out its main ingredients, starting with the side view and its key element, what we call the GT LINE. Just one line that rigorously defines the attitude of the car and the directionality of the car body itself. The GT LINE, and the character line immediately below, generate a dynamic volume in the upper part, while in the lower part modeling and treatments underline surfaces that connect with the wheel arches. The three-dimensionality of the surfaces create an alternation of light and shadow that gives life and adds sensuality to the side. Cut back to Alejandro standing on stage in front of the Alfa Romeo Tonale. He speaks. Alejandro states: I believe that Alfa Romeos have a kind of mechanical nobleness. They are conceived with a clear passion for driving in mind. The Tonale just looks the way it drives, it breathes “ALFA-ness” from every angle you look at it. Cut back to Alessandro in the design studio. He speaks while we intercut with exterior imagery of the vehicle and drawings of the vehicles wheels. Alessandro states: This lighting signature appears as a kind of propagation of the distinctive sign which belongs exclusively to Alfa Romeo, the Scudetto, the shield that together with the two main air intakes, form the “Trilobo.” The lighting signature strongly characterizes the rear of the car too, and is contained within a well-defined volume. Let’s talk about another key element now. In this slide you can see the evolution of the wheel, generation after generation. See how the “telephone dialer” concept has come down to today with these 19 and 20-inch wheels. They enhance circular holes as an element of style, the research of lightness and extreme sportiness. Cut back to Alejandro standing on stage in front of the Alfa Romeo Tonale. As he speaks, we see beautiful footage of the interior features and design. Alejandro states: “Essential Beauty” is also clearly perceived in the interior. Tonale has a driver-centric cockpit that looks tidy and sporty. Everything is in the right place – easy to reach, well-fitting like a glove fits your hand. Inside the Tonale you are immersed in a world of exclusivity, good taste and elegance thanks to the materials chose by our designers, but also to the high level of quality achieved. Cut back to Alessandro in the design studio. As he speaks, we intercut with footage of the interior technology features. Alessandro states: Fully dedicated to the driver, we find the Cannocchiale: essential, refined, precise. This component is placed on the simple, clean lines of the dashboard volumes. The central display, and the main keyboard below, offer a perfect interface for both the driver and the passenger. Operating in a simple, intuitive and immediate way, we decide to give Tonale a screen that only Alfa Romeo could have designed. We have created this Heritage design which immediately takes us to the deepest nature of Alfa Romeo to races and competitions, where the numbers of the scale of the instrument were place radially to allow them to be rotated to the correct position to have the rpm range perfectly visible. Cut back to Alejandro standing on stage in front of the Alfa Romeo Tonale. He continues to speak. Alejandro states: It is visually powerful, emotionally elegant and above all, it shows how design will bring the Alfa Romeo spirit into the future. We transition to another area of the Alfa Romeo Museum. Silvia Cravero appears and begins to speak, intercutting with footage of the vehicles touch-screen technologies. Silvia states: Tonale is a fully-connected car, equipped with the most advanced technology, software and interfaces to make life on board active and pleasurable for all passengers. The Human / Machine interface is based on two configurable full-TFT displays that offer a best-in-class combined screen surface of 22.55 inches. On Tonale, we have adopted a new-generation electronic architecture with upgraded processing capacity. The new architectures enable seamless “over-the-air” updates with the possibility to improve and also add new content to the original setup. It makes connection much faster and allows access to a whole world of new services. As an example, the ALEXA voice assistant allows you to interact both ways: home-to-car and car-to-home. In combination with the Alfa Connect services, Alexa offers a rich choice of expanded functionalities such as the “Secure Delivery” service, through which you can make a digital order and indicate your Tonale as the delivery address. You can literally use your Tonale trunk as an automatically opening and locking deposit box for Amazon deliveries. We transition to another area of the Alfa Romeo Museum. Maria Grazia Lisbona appears standing next to cutouts of the Alfa Romeo Tonale engine. She begins to speak as we intercut between footage of the Hybrid engine and vehicle platform. We also see driving footage of the vehicle and animations of the engine in action. Maria states: Alfa Romeo’s aim is re-inventing sportiness for the 21st century, and in this process, electrification represents a technological opportunity to further enhance the characteristics of the brand. This is why we speak of “electrification according to Alfa Romeo.” Tonale offers a range of different hybrid propulsion solutions. Tonale hybrid comes with two Alfa Romeo specific engines at 160 and 130 HP. Both are paired with the new 7-speed dual-clutch transmission with built-in 48-volt 15 kW electric motor. The 160 HP version is equipped with a variable geometry turbo specifically designed by and for Alfa Romeo. Capable of the best performance throughout the whole functioning spectrum. This combination offers a true hybrid experience. The eMotor integrated into the transmission moves Tonale even while the engine is turned off and boosts its power when high acceleration is needed. Tonale Plug-in Hybrid Q4 traction ensures full-electric autonomy of over 60 km and forecasted up to 80 km in town. This is the most powerful and efficient version in the Tonale line up, delivery 275 HP. It is powered by a 180 HP turbo gasoline engine on the front wheels and by a 90 kW electric motor on the rear axle. The 15.5-kWh high-voltage battery pack supplies up to 100 kW. The Alfa DNA mode elector also integrates electric functions for you to perfectly adjust all driving parameters according to your route, to your efficiency targets, and of course to your mood. We transition to another area of the Alfa Romeo Museum. Domenico Bagnasco appears standing next to cutout of vehicle platform. He begins to speak, intercutting with driving footage of the Alfa Romeo Tonale. Domenico states: An Alfa Romeo is a visceral car you feel through all your senses, and we have made electrification enhance emotion. Tonale’s impeccable dynamic behavior is provided by best weight distribution between front and rear axle. Advanced technical features such as the best innovation in the SUV segment at 13.6. Integrated brake system, front and rear MacPherson suspension, specifically designed and tuned by Alfa Romeo, coupled with FSD – Frequency Selective Damping – technology, which can change the damping force level in relation to the frequency of the wheels’ movement. The model offers the all-new Q4 all-wheel drive on the Plug-in Hybrid and electronic brake-locking differential with dynamic torque vectoring on front-wheel drive versions. Agility when getting into the turn, very limited understeering, and high rear axle rapid response are the most important features that define the Alfa Romeo Noble sportiness. What makes Tonale unique is that this dynamic attitude comes hand in hand with excellent ride comfort. “Re-inventing sportiness” for Alfa Romeo means creating prefect premium cars for every day, low-emission driving that can become highly performing at your command. We see Daniel Tiago Guzzafame standing beside the Alfa Romeo Tonale. He begins to speak, intercutting between footage of exterior and interior of the vehicle, highlights its unique technology. Daniel states: Tonale brings into the digital and electrified era a quintessential Alfa Romeo concept: the maximum interaction between the human and the machine, one enhancing the other. Tonale launches a new car paradigm: a personalized living space, capable of providing emotions on the road, while delivering the ultimate software experience. An experience that we wanted, as if any characteristic of this fantastic vehicle, to be true, inclusive, and never intrusive. We are Alfa Romeo, and our software has a heart. Leveraging on our technology, we have done things that only Alfa Romeo could do. Tonale is the most technological Alfa Romeo ever. Our “Cannocchiale” display makes you live the emotional tension of the past, the present and the future. Semiautomatic parking, 360 camera, automatic braking and Level 2 autonomous driving, coupled with Alfa Romeo’s brake-by-wire technology let you and your family travel safely and relaxing in all-weather conditions. And the associated NFT, non-fungible token blockchain technology, a first application in automotive word, registers the uniqueness of the vehicle and the data you select, generating blockchain-guaranteed certification of the car’s life record. Tonale is unique like its’ NFT. It’s sporty, safe and comfortable, always true to the Alfa Romeo DNA. We cut to a shot of the Alfa Romeo Tonale in reverse, revealing Marisa Giannini on screen standing in front of the Alfa Romeo Tonale. As she speaks, we intercut with footage of the assembly plant showing the vehicle being built. Marisa states: Sportiness and premiums are both made possible by the top quality of all the components and the perfection of their assembly. Tonale is made in Italy, “Gianbattista Vico Plant” at Pomigliano. The production on Tonale is marking another jump ahead in terms of technology, skills and quality. All Pomigliano units have been refurbished and a completely new assembly unit created with more than 900 robots, 4,900 automatic welding appointment, over 700 automatic screwing systems, equipped with automatic check stations and anti-mistakes devices. Pomigliano has reached state-of-the-art levels of automation, logistics and manufacturing. Cut to Francesco Calcara standing beside the Alfa Romeo Tonale. We see him speak, intercutting with still imagery and driving footage of the vehicle. Francesco states: Alfa Romeo thinks digital and has developed a process for you to choose and buy a new Tonale online. The new pre-booking on-line process will be activated with the order opening of the Launch Edition. Based on the opportunities offered by the new software architecture around Tonale, we have built a full set of integrated services to ensure the best premium experience on-board, off-board, and through all Alfa Romeo touchpoints. The NFT associated with each Tonale validates the authenticity and uniqueness of that specific vehicle, allowing the user to get an online, not corruptible certification of usage. The Alfa Romeo VIDEO CHECK keeps customers fully informed, online, on the repairs of their car. The new Alfa Romeo Certified process leverages the residual value of all Alfa Romeo models by providing the same Brand Experience offered to new car buyers. Finally, a five year warranty coverage, including 150,000 km on batteries, show how we are committed to best-in-class quality and to the full “peace-of-mind” of our customers. We are creating a new relationship between the customer, the car and the brand. Transition to footage of the Alfa Romeo Tonale driving, then revealing Jean-Philippe Imparato on stage, we hear him begin to speak once again. Jean-Philippe states: Tonale represents a turning point for three reasons: It brings Alfa Romeo into the digital era. It starts a revolution in customer relationship, and it marks a key step in the direction of our group becoming a high-tech company. On Tonale, we’ve introduced all-new software systems and technologies, revolutionized the propulsion, and enter a new segment for the brand… all without altering our DNA. This is the first “Metamorfosi” of Alfa Romeo. Electrification is integrated into our digital evolution: as advanced software allow you to decide whether you want to reach unbelievable efficiency levels, or boost performance beyond expectations. It’s the driver’s choice, it’s your choice. The second “Metamorfosi” is about the relationship between the customer, the car and the brand. Everything is going to change here. Driven by connectivity and of things. We have decided to anticipate what’s coming and be the first to start the revolution. The brand experience we are designing is broad and immersive. It seamlessly runs from the online to the physical world and back, offering you a completely new approach to your life “in” the car and “with” the car. The third “Metamorfosi” of Alfa Romeo is linked to the evolution of the group. Stellantis is evolving into a “sustainable mobility tech company” and Alfa Romeo is leading the change in the process by leveraging cloud computing, artificial intelligence, and machine learning. We are transforming our vehicles into customized living space. Valuable even when not driving. Tonale marks a turning point here as well. Because in partnership with Amazon and many other selected partners, we are wrapping Tonale in a system of next-generation services – for mobility and more. Created in Italy to inspire the world, Tonale will be launched in the Extended Europe Region starting the 4th of June, and presented globally by the end of the year. The first Tonale for early adopters and car enthusiasts is the “Edizione Speciale” Launch Edition you see here – whose orders will open in April. Tonale is but the first of a string of sustainable, high-performing, highly technological and incredibly beautiful cars that will reinvent sportiness and make premiumness inclusive. Which is what Alfa Romeo stands for and always will. Thank you all. The speeches are now finished, we hear music playing in the background. We see the two pilots exit the building and enter a parked Alfa Romeo Tonale. They drive off, ending on a final shot of the Alfa Romeo Museum. The Alfa Romeo logo then animates on screen to end the video.