The evolution of the Alfa Romeo badge


The engineer, Nicola Romeo, took over the company and his surname was added to the badge. The badge was altered to read ALFA-ROMEO MILANO.


A golden laurel crown was added to the badge, symbolizing the victory at the first World Championship. 


During the war, the machines that produced the badges installed on the vehicles were destroyed, which lead to the creation of a Spartan single-colour (red) version of the badge. 


With the proclamation of the republic, the Savory-dynasty knots were replaced by two wavy lines and the badge restored all of its colour.


The Pomigliano d’Arco Alfasud plant opened and the word MILANO was removed along with the wavy lines.


The laurel wreath was removed and the diameter of the logo was increased. The badge’s formal elements and colours were redesigned with the simplification of the serpent and the re-composition of ALFA ROMEO in the Futura typeface.


The new ALFA ROMEO badge is the perfect match between geometry and proportion, measured in every single part. Every element has its specific colour, as each one highlights the exclusive positioning of Alfa Romeo expressing a bold and contemporary personality. The pyramidal texture on the background marks the brand character. Two different tones of grey melt together in a three-dimensional contrast of illuminations and shadows.

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