Alfa Romeo Celebrates Valentine’s Day With Passione

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Alfa Romeo in Red, close-up of grille and badge.

FEBRUARY 12, 2021

Alfa Romeo Celebrates Valentine’s Day With Passione

Alfa Romeo in Red, close-up of grille and badge.

E‑book takes comprehensive look at Alfa Romeo’s love affair with Italian design


 

February 12, 2021 - Auburn Hills, MI ‑‑ Ahead of Valentine’s Day this Sunday, Alfa Romeo today announced Passione, an interactive e‑book that chronicles the heritage, influences and exploration of the brand’s passion for impactful and iconic Italian design over the last 111 years.


 

Created in partnership with Centro Stile Alfa Romeo in Turin, Italy, Passione examines the brand’s unparalleled history and significance in global automotive design, and includes exclusive renderings and sketches from the designers at Centro Stile.


 

The chapters of Passione include:


 
  • Centro Stile - Founded in 1971 and based in Turin, Centro Stile oversees design for Alfa Romeo.
  • Italian Roots - From Roman architecture, Renaissance painting or modern art, Alfa Romeo’s Italian roots run deep, influencing the brand’s design to this day.
  • Heritage - Alfa Romeo leverages its illustrious past to inspire the designs of today and tomorrow. Cues from legendary cars such as the 33 Stradale and Giulia GT can be seen on the modern 4C Spider and Tonale PHEV crossover concept.
  • Purity - Great Italian design is pure and honest, untainted by excess or extravagance. Purity is what makes Italian design timeless.
  • Disruption - Throughout its history Alfa Romeo design set trends, broke norms and shocked the world with pioneering designs.
  • Red - The color of Italy. The color of Alfa Romeo. Red is a symbol of Italian culture and a hallmark of Alfa Romeo most iconic models.
  • Beauty is Everywhere - From exotic vehicles such as the 8C, to compact hatchback, sedans or crossovers, Alfa Romeo models embody timeless beauty.
  • Beauty and the Beast - Elegance meets strength. Style dresses speed. Alfa Romeo design speaks to both power and performance.
  • Design Melting Pot - Bertone, Pininfarina, Zagato, to name a few. While most Italian car companies have partnered with one or two coachbuilders over time, Alfa Romeo has collaborated with several, creating a diverse catalog of iconic designs.
  • Exploration - From the upcoming Tonale PHEV crossover concept to beyond, this chapter highlights Alfa Romeo’s passion for exploring new territories.

 

 

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"MSRP" represents the Manufacturer's Suggested Retail Price including freight. Price does not include taxes, insurance, registration, licence, retailer administration fees and other charges, and new tire duties (in Quebec). Retailers may sell for less. See your retailer for complete details.

Offer based on "Net Amount", which represents the "Starting at" price plus freight (from $1,895 to $2,795), federal A/C and applicable Green Levy charges. Net Amount does not include taxes, insurance, registration, license, retailer administration fees and new tire duties (in Quebec). On approved credit on eligible retail deliveries. Retailers may sell for less. See your retailer for complete details. The APR (where applicable) is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

Estimated payments based on "Net Amount", which represents the "Starting At" price plus freight (from $1,895 to $2,795), federal A/C charge and applicable green levy charges. On approved credit on eligible retail deliveries. Net Amount does not include taxes, insurance, registration, license, retailer administration fees and new tire duties (in Quebec). Estimated payments are calculated based on the difference between the residual value and the Net Amount, plus any lease finance charges. Estimated payments will vary depending on down payment/trade. Low lease kilometre limit of 18,000 km/year for Chrysler, Jeep®, Dodge, Ram, FIAT® vehicles, and 16,000km/year for Alfa Romeo vehicles. Charge of $0.16 - $0.20 per excess kilometre will be applied to Jeep, Chrysler, Dodge, Ram, FIAT vehicles, plus applicable taxes at lease termination. Charge of $0.20 - $0.30 per excess kilometer plus applicable taxes will be charged at lease termination for Alfa vehicles. The APR is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

In ON/BC/SASK/ALTA/MAN and QC, Dealer Price includes freight, A/C, OMVIC/AMVIC fee, tire levy, administration charges and all other retailer charges and excludes taxes, licence, insurance, and new tire duties (in QC). In the Maritimes and the Territories, Dealer Price may not include freight ($1,895), A/C, tire levy, administration and other dealer charges, and excludes taxes, licence and insurance. Pricing and offers are subject to change without notice and may not be accurate or completely current. See dealer for complete details.

"Starting At" price represents the Manufacturer's Suggested Retail Price ("MSRP") minus current Manufacturer Discounts which allow the dealer to sell for less. Manufacturer discounts may vary from time to time and may vary considerably by model, trim and engine option selected. Please see your retailer or visit Build and Price for further pricing information. Price listed is for base models. Vehicles shown may be an upgraded model. Taxes, freight, insurance, registration, license, retailer administration fees and new tire duties (in Quebec) not included. Retailers may sell for less.