Alfa Romeo News

FEBRUARY 12, 2021
Alfa Romeo Celebrates Valentine’s Day With Passione
E‑book takes comprehensive look at Alfa Romeo’s love affair with Italian design
February 12, 2021 - Auburn Hills, MI ‑‑ Ahead of Valentine’s Day this Sunday, Alfa Romeo today announced Passione, an interactive e‑book that chronicles the heritage, influences and exploration of the brand’s passion for impactful and iconic Italian design over the last 111 years.
Created in partnership with Centro Stile Alfa Romeo in Turin, Italy, Passione examines the brand’s unparalleled history and significance in global automotive design, and includes exclusive renderings and sketches from the designers at Centro Stile.
The chapters of Passione include:
- Centro Stile - Founded in 1971 and based in Turin, Centro Stile oversees design for Alfa Romeo.
- Italian Roots - From Roman architecture, Renaissance painting or modern art, Alfa Romeo’s Italian roots run deep, influencing the brand’s design to this day.
- Heritage - Alfa Romeo leverages its illustrious past to inspire the designs of today and tomorrow. Cues from legendary cars such as the 33 Stradale and Giulia GT can be seen on the modern 4C Spider and Tonale PHEV crossover concept.
- Purity - Great Italian design is pure and honest, untainted by excess or extravagance. Purity is what makes Italian design timeless.
- Disruption - Throughout its history Alfa Romeo design set trends, broke norms and shocked the world with pioneering designs.
- Red - The color of Italy. The color of Alfa Romeo. Red is a symbol of Italian culture and a hallmark of Alfa Romeo most iconic models.
- Beauty is Everywhere - From exotic vehicles such as the 8C, to compact hatchback, sedans or crossovers, Alfa Romeo models embody timeless beauty.
- Beauty and the Beast - Elegance meets strength. Style dresses speed. Alfa Romeo design speaks to both power and performance.
- Design Melting Pot - Bertone, Pininfarina, Zagato, to name a few. While most Italian car companies have partnered with one or two coachbuilders over time, Alfa Romeo has collaborated with several, creating a diverse catalog of iconic designs.
- Exploration - From the upcoming Tonale PHEV crossover concept to beyond, this chapter highlights Alfa Romeo’s passion for exploring new territories.
This includes the base MSRP, available discounts, options, green levy, destination, federal AC charge and finance adjustment values entered (down payment, trade-in and owe on trade).
"MSRP" represents the Manufacturer's Suggested Retail Price including freight. Price does not include taxes, insurance, registration, licence, retailer administration fees and other charges, and new tire duties (in Quebec). Retailers may sell for less. See your retailer for complete details.
Offer based on "Net Amount", which represents the "Starting at" price (which includes freight (from $1,895 to $2,795), federal A/C and applicable Green Levy charges). Net Amount does not include taxes, insurance, registration, license, retailer administration fees, new tire duties (in Quebec), lien registration fees (up to $75.75, including registering agent fees, where applicable, and which are due at signing), or the Luxury Tax Surcharge (if, and where applicable). Your dealer may charge a Luxury Tax Surcharge on vehicles priced over $100,000 under the Government of Canada's Select for further details. Estimated payments, cost of borrowing and total credit charges will vary depending on down payment/trade. On approved credit on eligible retail deliveries. Retailers may sell for less. See your retailer for complete details. The APR (where applicable) is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here. Luxury Items Tax Act. The actual value of the Luxury Tax Surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website.
Estimated payments based on "Net Amount", which represents the "Starting At" price (which includes freight (from $1,895 to $2,795), federal A/C charge and applicable green levy charges). On approved credit on eligible retail deliveries. Net Amount does not include taxes, insurance, registration, license, retailer administration fees, new tire duties (in Quebec), lien registration fees (up to $75.75, including registering agent fees, where applicable, and which are due at signing), or the Luxury Tax Surcharge (if, and where applicable). Your dealer may charge a Luxury Tax Surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax Surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Estimated payments are calculated based on the difference between the residual value and the Net Amount, plus any lease finance charges. Estimated payments will vary depending on down payment/trade. Low lease kilometre limit as low as 12,000 km/year for Chrysler, Jeep®, Dodge, Ram, FIAT® and Alfa Romeo vehicles. Charge of $0.16 - $0.20 per excess kilometre will be applied to Jeep, Chrysler, Dodge, Ram, FIAT vehicles, plus applicable taxes at lease termination. Charge of $0.20 - $0.30 per excess kilometer plus applicable taxes will be charged at lease termination for Alfa vehicles. The APR is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.
In ON/BC/SASK/ALTA/MAN and QC, Dealer Price includes freight, A/C, OMVIC/AMVIC fee, tire levy, administration charges and all other retailer charges and excludes taxes, licence, insurance, and new tire duties (in QC). In the Maritimes and the Territories, Dealer Price may not include freight ($1,895), A/C, tire levy, administration and other dealer charges, and excludes taxes, licence and insurance. Pricing and offers are subject to change without notice and may not be accurate or completely current. See dealer for complete details.
"Starting At" price represents the Manufacturer's Suggested Retail Price ("MSRP") plus freight (from $1,895 to $2,795), federal A/C and applicable Green Levy charges minus current Manufacturer Discounts which allow the dealer to sell for less. Taxes, insurance, registration, license, retailer administration fees, new tire duties (in Quebec), and the Luxury Tax Surcharge (if, and where applicable) not included. Your dealer may charge a Luxury Tax Surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax Surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Manufacturer discounts may vary from time to time and may vary considerably by model, trim and engine option selected. Please see your retailer or visit Build & Price for further pricing information. Price listed is for base models. Vehicles shown may be an upgraded model. Retailers may sell for less.