Alfa Romeo Announces Available 110th Anniversary Heritage Content Package

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Alfa Romeo's 110th anniversary, 1910-2020

MAY 18, 2020

Alfa Romeo Announces Available 110th Anniversary Heritage Content Package

Side angle of a red Giulia Quadrifoglio against a dark background, with focus on the front tire and driver’s side door.


 

CELEBRATE ALFA ROMEO’S ANNIVERSARY AND DISCOVER A LONG HISTORY OF ITALIAN ARTISTRY.DOWNLOAD EBOOK


 

In preparation of the Alfa Romeo 110th anniversary, to be officially celebrated on June 24, 2020, the brand is launching a comprehensive heritage package that highlights key moments in its illustrious history. Headlining the heritage package is an interactive e-book, which spans from the brand's very beginning in 1910, when the first A.L.F.A., the 24 HP, was introduced, to today and beyond.


 

Between the bookends, discover notable nuggets and a slew of "Did you know?" facts, including:


 

• Did you know the Alfa Romeo logo combines the emblem of the city of Milan and the "Biscione Visconteo", the coat of arms of the Visconti family, which ruled medieval Milan?

• Did you know Alfa Romeo won the very first Formula 1 championship in 1950? And the second Formula 1 championship in 1951, with Juan Manuel Fangio securing the title?

• Did you know Enzo Ferrari drove for the Alfa Romeo racing team prior to leaving to establish his own car company?

• Did you know Hollywood stars from the 1940s aspired to drive Alfa Romeos, especially rare models such as the 6C 2500 Super Sport?

• Did you know that the Alfa Romeo 156 D2 race car introduced in 1998 went on to win 13 touring car championships?


 

All of this and more are detailed in the heritage package.


 

Better yet, all of the photography, much of which comes from the archive at the Museo Storico Alfa Romeo in Arese, Italy, and a short video synopsis of the 110 years can be downloaded for media purposes from the newly created 110th anniversary tab, which will be available on May 18. Visit the FCA media site and click on the Alfa Romeo section.


 

Additional content package highlights include:


 

• "My Favorite Alfa Romeo Cars," by Ralph Gilles, Head of Design, FCA

• "Most Significant Performance Cars From Alfa Romeo," by Lorenzo Ardizio, Curator, Museo Storico Alfa Romeo

• Evolution of the Biscione logo

• Story behind the Trefoil "face"


 

Alfa Romeo

Since its foundation in Milan, Italy, in 1910, Alfa Romeo has designed and crafted some of the most stylish and exclusive cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to designing automobiles. The Alfa Romeo Stelvio sets a new benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. The Giulia Quadrifoglio and the Stelvio Quadrifoglio feature the most powerful production engine ever from Alfa Romeo, with unsurpassed-in-class 0-60 mph times of 3.8Based on Alfa Romeo Premium Import High-Performance Midsize Sedan Segment, excludes non-mass production vehicles. (i.e. low volume and "coach builders"). and 3.6 secondsAlfa Romeo Premium Import High Performance Midsize SUV Segment. , respectively. Rounding out the world-class lineup is the handcrafted Alfa Romeo 4C Spider. Alfa Romeo is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.


 

 

Follow Alfa Romeo Brand news and video on:

Website: www.alfaromeo.ca and www.alfaromeo.com

Newsroom: FCA US Media Website

Facebook: Alfa Romeo Canada

Instagram: @alfaromeoca

Twitter: @alfaromeoca


 

CELEBRATE ALFA ROMEO’S ANNIVERSARY AND DISCOVER A LONG HISTORY OF ITALIAN ARTISTRY.DOWNLOAD EBOOK

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Offer based on "Net Amount", which represents the "Starting at" price plus freight (from $1,895 to $2,795), federal A/C and applicable Green Levy charges. Net Amount does not include taxes, insurance, registration, license, retailer administration fees and new tire duties (in Quebec). On approved credit on eligible retail deliveries. Retailers may sell for less. See your retailer for complete details. The APR (where applicable) is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

Estimated payments based on "Net Amount", which represents the "Starting At" price plus freight (from $1,895 to $2,795), federal A/C charge and applicable green levy charges. On approved credit on eligible retail deliveries. Net Amount does not include taxes, insurance, registration, license, retailer administration fees and new tire duties (in Quebec). Estimated payments are calculated based on the difference between the residual value and the Net Amount, plus any lease finance charges. Estimated payments will vary depending on down payment/trade. Low lease kilometre limit of 18,000 km/year for Chrysler, Jeep®, Dodge, Ram, FIAT® vehicles, and 16,000km/year for Alfa Romeo vehicles. Charge of $0.16 - $0.20 per excess kilometre will be applied to Jeep, Chrysler, Dodge, Ram, FIAT vehicles, plus applicable taxes at lease termination. Charge of $0.20 - $0.30 per excess kilometer plus applicable taxes will be charged at lease termination for Alfa vehicles. The APR is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

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"Starting At" price represents the Manufacturer's Suggested Retail Price ("MSRP") minus current Manufacturer Discounts which allow the dealer to sell for less. Manufacturer discounts may vary from time to time and may vary considerably by model, trim and engine option selected. Please see your retailer or visit Build and Price for further pricing information. Price listed is for base models. Vehicles shown may be an upgraded model. Taxes, freight, insurance, registration, license, retailer administration fees and new tire duties (in Quebec) not included. Retailers may sell for less.