Alfa Romeo: Italian Car Designers | Alfa Romeo Canada

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Unique Iconic Design

Discover all stages of Alfa Romeo’s legendary history

HISTORY

The History of Italian Design

Sergio Pininfarina

1955GIULIETTA SPIDER
White 1955 Alfa Romeo Giulietta Spider vintage car

THE CHIEF CUSTODIAN OF ITALIAN STYLING

Italian automobile designer, Sergio Pininfarina, attained his start in the automotive industry working for his father’s business, Carrozzeria Pininfarina. Though particularly famous for the Ferrari designs of his father’s company, Pininfarina’s ultimate goal was to create stylish, but affordable cars, a goal he accomplished with the first mass-produced Alfa Romeo, the 1955 Giulietta Spider.

Elio Zagato

1960GIULIETTA SZ
Red 1960 Alfa Romeo Giulietta SZ vintage car Red 1960 Alfa Romeo Giulietta SZ vintage car

THE DRIVER TURNED DESIGNER

Fondly known by his nicknames “Dr. Elio” and “Zagatino”, Elio Zagato was a talented Italian automobile designer who discovered his start working for his father’s design firm, a business he later went on to manage. However Zagato’s interests were not solely confined to designing cars.
He successfully experimented with racing as well, going on to win numerous events such as the Targa Florio and the Coppa Inter-Europa. Upon re-bodying a Sprint Veloce, Zagato produced an extraordinarily successful hand-crafted racing version of the Giulietta, the Giulietta SZ, which won both the 1962 and 1963 FIA Sports car Championships for the 1.3 liter class.

Franco Scaglione

196733 STRADALE
Side view of red 1967 Alfa Romeo 33 Stradale vintage car Side view of red 1967 Alfa Romeo 33 Stradale vintage car

THE TALENT SCOUT FOR DESIGNERS

Franco Scaglione is largely considered one of the most impressive coachwork designers in automobile history. Though he designed for many impressive brands, it was Scaglione’s creation for the legendary and beautiful Alfa Romeo 33 Stradale that truly propelled his status as a designer.
Influenced by his previous experience in fashion design, his work inevitably reflected an aesthetic which addressed formality before rationality. Scaglione strove for beauty above all, as mirrored in his design for the 33 Stradale.

Nuccio Bertone

1968ALFA ROMEO CARABO
Rear view of green 1968 Alfa Romeo Carabo vintage car Rear view of green 1968 Alfa Romeo Carabo vintage car

THE TALENT SCOUT FOR DESIGNERS

Known for incorporating intuition into his creative works, Giuseppe “Nuccio” Bertone was a well-known automobile designer and builder, though he also experimented briefly with racing. Upon taking over his father’s business, Carrozzeria Bertone, Bertone successfully transformed it into a massively successful car designer and manufacturer. He designed cars for several luxury brands, however it was Bertone’s design for the 1968 Alfa Romeo Carabo which was especially unique and ground-breaking, introducing a futuristic and impressive style.

"Net Amount" includes the Manufacturer's Suggested Retail Price ("MSRP"), any current discounts and government rebates, freight (from $2,095 to $2,795), federal A/C, Green Levy and Luxury Tax surcharges (as applicable), and any finance adjustment values entered (down payment, trade-in, owe on trade). Price does not include sales tax, insurance, registration, license, retailer administration fees and other charges, or new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details.

"MSRP" represents the Manufacturer's Suggested Retail Price including freight. Price does not include taxes, insurance, registration, licence, retailer administration fees and other charges, and new tire duties (in Quebec). Retailers may sell for less. See your retailer for complete details.

Offer based on "Net Amount", which represents the "Starting at" price (which includes freight (from $2,095 to $2,795), federal A/C, and Green Levy and Luxury Tax surcharges (as applicable)). Net Amount does not include sales tax, insurance, registration, license, retailer administration fees, new tire duties (in Quebec), or lien registration fees (up to $75.75, including registering agent fees, where applicable, and which are due at signing). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select for further details. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website. Estimated payments, cost of borrowing and total credit charges will vary depending on down payment/trade. On approved credit on eligible retail deliveries. Retailers may sell for less. See your retailer for complete details. The APR (where applicable) is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

Estimated payments based on "Net Amount", which represents the "Starting At" price (which includes freight (from $2,095 to $2,795), federal A/C, and Green Levy and Luxury Tax surcharges (as applicable)). Net Amount does not include sales tax, insurance, registration, license, retailer administration fees, new tire duties (in Quebec), or lien registration fees (up to $75.75, including registering agent fees, where applicable, and which are due at signing). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Estimated payments are calculated based on the difference between the residual value and the Net Amount, plus any lease finance charges. Estimated payments will vary depending on down payment/trade. On approved credit on eligible retail deliveries. Low lease kilometre limit as low as 12,000 km/year for Chrysler, Jeep®, Dodge, Ram, FIAT® and Alfa Romeo vehicles. Charge of $0.16 - $0.20 per excess kilometre will be applied to Jeep, Chrysler, Dodge, Ram, FIAT vehicles, plus applicable taxes at lease termination. Charge of $0.20 - $0.30 per excess kilometer plus applicable taxes will be charged at lease termination for Alfa vehicles. The APR is the effective interest rate which includes the Consumer Cash which lower rate financing customers forego as a cost of borrowing. For further offer details, click here.

Offer based on 'Dealer Price' which includes any current discounts, freight (from $2,095 to $2,795), federal A/C, OMVIC/AMVIC fee (as applicable), tire levy, administration and any retailer charges, and Green Levy and Luxury Tax surcharges (as applicable). Price does not include sales tax, insurance, registration, license, or new tire duties (in Quebec). Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details.

"Starting At" price represents the Manufacturer's Suggested Retail Price ("MSRP") plus freight (from $2,095 to $2,795), federal A/C, administration fees of the selected dealer, and Green Levy and Luxury Tax surcharges (as applicable) minus current Manufacturer Discounts which allow the dealer to sell for less. Sales tax, insurance, registration, license, and new tire duties (in Quebec) not included. Your dealer may charge a Luxury Tax surcharge on vehicles priced over $100,000 under the Government of Canada's Select Luxury Items Tax Act. The actual value of the Luxury Tax surcharge will be calculated based on the vehicle's final negotiated selling price (before applicable taxes), and will represent the lesser of: (i) 10% of the vehicle's selling price; or (ii) 20% of the final negotiated selling price that exceeds the $100,000 threshold. Please see your dealer or visit the Government of Canada's website for further details. Manufacturer discounts may vary from time to time and may vary considerably by model, trim and engine option selected. Please see your retailer or visit Build & Price for further pricing information. Price listed is for base models. Vehicles shown may be an upgraded model. Retailers may sell for less.